Next-gen juice brand Alienkind raises $1.2 million in a seed funding round

Next-gen juice brand Alienkind has raised $1.2 million in a seed funding round led by notable industry veterans, including Prakash Sikaria (Founder of Super. money), Ravi Iyer (Senior Vice President of Flipkart), and Arpan Sheth (Head of Global Innovation at Bain & Company, Washington DC). 

The funds were raised at a valuation of $10 million.

What does Alienkind do?

Alienkind is a next-generation juice bar revolutionizing the juice ecosystem. The startup said it is focused on making fresh fruit juices a lifestyle statement, encouraging consumers to make the clear, superior choice of drinking juice. 

"Alienkind aims to make fresh fruit juices a lifestyle statement. The brand encourages the country to make the clear, superior choice of drinking juice from a place you can trust for transparency, value and quality, all at an unbelievable price point," said Vikram Kakkireni, Co-Founder of Alienkind.

Purpose of fundraising

With this round of funding, Alienkind will focus on scaling its footprint across key metropolitan cities in India as part of its first phase of growth. Since its launch, the startup has quickly gained nationwide attention by redefining the Indian Quick Service Restaurant (QSR) segment with its unique value proposition, competitive pricing, and strategic brand positioning.

“We aim to create a new playbook in the QSR business that stands to become a testament when we all look back at it a decade later,” added Abhishek Kumar, Co-founder of Alienkind.

“We are delighted to partner with Alienkind and strongly believe in the team’s insightful marketing acumen, strategic vision, and long-term game plan to build a new-age juice brand that will go on to become one of India’s most iconic brands.” said Prakash Sikaria, Founder, Super Money.