Olympian PV Sindhu joins wellness brand Hoop as an investor and brand ambassador

PV Sindhu, a Two-time Olympic medalist and one of India's greatest female athletes, has joined wellness brand Hoop as an investor and brand ambassador.

"Badminton demands peak physical performance. Prioritizing pain relief, muscle recovery and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value, not just for athletes, but for anyone who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live actively,” said Sindhu.

Who are the founders?

Hoop was founded in October 2023 by two former McKinsey consultants, Twinkle Uppal and Saharsh Agarwal. The SRCC-IIM-ISB alumni couple say they are on a mission to modernize relief and recovery and make fitness a part of India’s lifestyle. 

“Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed - muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India,” said Twinkle Uppal.

The brand offers a range of natural products for topical pain relief, muscle recovery, and sleep support.

Why PV Sindhu?

“We feel PV Sindhu is the perfect evangelist of our brand. She truly embodies the spirit of a champion and her story is one of tremendous grit. She is the first and only Indian to become the Badminton World Champion, only the second individual Indian athlete to win two consecutive medals at Olympics and one of the World's Highest-Paid Female Athletes," said Saharsh Agarwal.

"Sindhu is not only the face of Indian sport, but also an immensely credible voice in fitness. With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand,” added Saharsh Agarwal.

Hoop's market presence

Before launching in the market in October 2023, the co-founders spent over 18 months on research and development.

The brand claims to have customers in over 1,000 cities, including Lakshadweep, Kargil, Changlang, and Kanyakumari.

Hoop, which is part of the Peak XV’s (FKA Sequoia India) Spark Program, is backed by notable angel investors in the country like Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder - Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim)  Arjun Vaidya (Founder - Dr Vaidya’s).