Advertising & packaged drinking water startup Wahter raises Rs 5 crore in pre-seed funding

Wahter, an Indian startup specializing in advertising and packaged drinking water, has raised Rs 5 crore in a pre-seed funding round, valuing it at Rs 52 crore. 

Founded in December 2023 by Amitt Nenwani and Kashish A. Nenwani, Wahter integrates brand advertisements into water bottle labels. This approach allows the startup to offer bottled water at extremely low prices, as advertising investments subsidize the cost.

Interestingly, The startup aims to provide consumers with access to bottled water at just Rs 1 or Rs 2.

Purpose of fundraising

With this round of funding, the startup aims to expand its distribution network, optimize production processes, and innovate its advertising-driven revenue model.

The startup plans to increase the number of carts, strollers, and kiosks in high-traffic areas such as metro stations, malls, and public places. This expansion will help provide advertisers with a broader demographic reach.

Additionally, Wahter intends to invest in advanced technology to streamline operations and logistics and ensure the consistent quality of its bottled water. It also plans to grow its team to support these expansion efforts.

Co-founder highlights the company's vision

"Wahter is significantly changing the advertising and packaged drinking water sectors. We are encouraged by the positive response from both brands and consumers. The campaigns we have conducted for our brands have yielded surprisingly positive results, highlighting the effectiveness of our model. Securing this pre-seed funding reflects our investors' confidence in our innovative business model and vision," said Amitt Nenwani, Co-Founder of Wahter.

Partnerships with notable brands

Since its launch, Wahter has deployed over 100 carts, strollers, and kiosks in high-footfall areas. The startup has also established partnerships with notable brands like boAt, Vijay Sales, and ACE Capitals, which support the distribution of clean water and enhance brand visibility.

In its first month alone, Wahter claims it sold 2 lakh drinking water bottles in the Delhi NCR region, demonstrating strong demand for its affordable product.