Pet care startup Supertails raises $30 million to grow the veterinary ecosystem

Supertails, a homegrown integrated pet care platform, has raised $30 million in a funding round led by Venturi Partners.

The round also saw participation from Nippon India Alternative Investments, Titan Capital Winners Fund and existing investors including Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.

Founded in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna, Supertails has built a full-stack solution for pet care in India with an end-to-end ecosystem spanning physical clinics, at-home veterinary services and digital commerce.

The startup has launched four clinics and grooming centres in Bengaluru with facilities extending to 24-hour service, IPDs, advanced labs and modern operation theatres and is on-track to increase their coverage across multiple cities. The ecosystem is supported with at-home veterinary services including consultations, vaccinations and preventive care.

It has also rolled out quick delivery services in Bengaluru, offering over 30,000 products, including deep pharmacy coverage, with plans to expand rapid delivery to its top ten cities. Beyond access and speed, Supertails has focused on organising a fragmented category.

The platform has expanded into fresh and home-style pet meals, pet parent essentials, and onboarded 500+ brands such as Heads Up For Tails, Huggo Boss, Smylo, Vivaldis and KONG. Alongside this, Supertails has built a nationwide network of over 100 veterinarians, including surgeons, diagnostics specialists, tele-experts and paravets, all trained in fear-free practices.

Supertails will use the capital to expand clinics and services, grow the veterinary ecosystem, enhance personalisation and community-led support for pet parents, and strengthen fulfilment capabilities.

Vineet Khanna, Co-founder, Supertails, said, “Pet care in India is evolving into a much larger ecosystem opportunity. We’re seeing a clear shift from pet ownership to pet parenting, where people want consistent support across nutrition, health, grooming and everyday decisions. Our focus is to build the rails for this category — clinics, vets, fast access to essentials, and personalised guidance informed by a pet’s life stage. This funding helps us scale our ecosystem responsibly, while continuing to improve how pet parents experience care.”

Sarvesh Nevatia, Managing Director at Venturi Partners, said, “Globally, successful pet-care platforms like Chewy have shown that the category is built on trust, repeat behaviour and deep customer engagement. In India, this evolution is just beginning. What stood out with Supertails was its customer-first approach, strong execution capabilities and steady improvement in business fundamentals. We are excited about the partnership and believe Supertails is well positioned to play a defining role in shaping how pet care scales in India.”