Pet nutrition startup Benny’s Bowl raises $1.4 million to drive product Innovation, launch product lines

Pet nutrition startup Benny’s Bowl has raised $1.4 million in a pre-Series A funding round led by Atomic Capital.

Benny’s Bowl is focused on building clean, functional, and science-backed food for pets. The brand aims to solve core nutritional gaps in the Indian pet food market through innovation-led products, transparent ingredients, and consumer education.

Its recently launched clinical nutrition addressing gut health, allergies, renal health, skin and coat, and weight management. These products are designed to support digestion, prevent allergies, improve kidney function, promote healthier skin and shinier coats, and aid in healthy weight reduction.

The startup will use the funds to drive product Innovation and R&D with the focus of launching new functional product lines, including cat food, protein supplements, and meal toppers aimed at strengthening formulation quality and nutritional efficacy of the pet diet.

It will also focus on expanding offline and online distribution channels to make quality nutrition more accessible to pet parents across metros, Tier I, and Tier II cities, as well as consumer education initiatives focused on pet nutrition, balanced diets, and functional nutrition.

Akshay Gupta, Founder, Benny’s Bowl, said, “Pet nutrition today is broken and filled with poor-quality ingredients, and little to no transparency. At Benny’s Bowl, we are on a mission to build a trusted ecosystem and take active ownership of fixing the pet nutrition market. This funding allows us to double down on innovation, clinical nutrition, and accessibility, so pet parents don’t have to choose between convenience and quality. Our goal is simple: build nutrition that actually works.”

He further added, “We are on a strong growth trajectory,  over the last 12 months we have recorded 2x revenue growth with 85% of revenue coming  from repeat customers reflecting  strong product acceptance and brand loyalty. As we scale, our focus continues to  build nutrition that works, with a clear roadmap to Rs 100 crore ARR by next financial year.”

Apoorv Gautam, Managing Partner, Atomic Capital, said, “Pet nutrition is a large and under-served opportunity in India. While pet-focused marketplaces have expanded choice across food segments, very few brands are addressing the broader, everyday concerns of pet parents. Raising a pet is a full-time commitment, and Benny’s Bowl is building a support system that goes beyond just products, which stood out to us. The timing couldn't be better, especially given the surge in pet adoption post COVID and the team’s ability to move quickly across categories, including their upcoming expansion into cat nutrition. As a consumer-focused fund that works closely with founders, we believe Benny’s Bowl is well-positioned to build long-term leadership in pet nutrition.”

The startup aims to widen its presence across metro cities while laying the groundwork for clinical and functional nutrition partnerships.