PointAI, a startup that allows users to virtually try on products, raises Rs 47 crore in funding

PointAI (previously Try ND Buy), a Noida-based deeptech startup specializing in AI and computer vision, has raised Rs. 47 crore in a pre-Series A funding round led by Yali Capital, Lip-Bu Tan (Chairman, Walden International) and Tremis Capital. 

The startup recently rebranded from Try ND Buy to PointAI to reflect its core technological foundation, a proprietary parallel AI architecture developed entirely in-house by its team of scientists and backed by 70+ global patents.

It will use the funding to accelerate product innovation, expand its market presence, and strengthen its technological capabilities.

PointAI said it allows users to virtually try on products, mix and match, and interact with a virtual salesperson in real time. Unlike conventional generative AI models, PointAI's platform can generate high-precision media outputs, including images, videos, and 3D assets, with B2B-grade accuracy, using significantly lower GPU resources and shorter processing times. Each media file can be rendered within 1-2 seconds, compared to several minutes required by traditional models, at a cost up to 90% lower than popular GenAI-based alternatives, the release notes.

"Our transformation from Try ND Buy to PointAI marks a new chapter in our journey to redefine how people experience products and services online. At PointAI, we are building next-generation, simulation-based AI models that deliver accuracy and speed enabling instant, hyper-realistic experiences that bridge the gap between physical and digital retail," said Nitin Vats, Founder and CEO, PointAI.

Ganapathy Subramaniam, Founder and Managing Partner of Yali Capital, added, "We are excited to partner with PointAI, a company that exemplifies solid scientific rigor and a strong deep-tech foundation. With innovative solutions and a growing client base, they are well-positioned for significant growth, and we look forward to supporting their journey."

Notably, PointAI is also backed by Vijay Shekhar Sharma (Founder & CEO, PayTM) and Vinod Sood (Co-Founder, Hughes Systique).