PRISM-backed Oyo Assets raises Rs 125 crore in funding led by InCred: Report

OYO parent company PRISM-backed OYO Assets has reportedly raised Rs 125 crore in a new funding round from a group of institutional and private investors led by InCred, according to PTI report.

OYO Assets, also known as Sunday PropTech, focuses on acquiring and developing hotels across India in the premium and mid-premium categories.

The fresh equity will help the platform expand in key leisure and business destinations while strengthening its asset management capabilities.

InCred’s Chief Investment Officer Saurabh Jhalaria told PTI, “The early performance of the portfolio demonstrates resilience, consistent cash flows, and clear unit-level profitability in a sector that is increasingly attracting organised capital. Sunday PropTech stands out for its coherent strategy and its ability to execute with precision. This capital raise strengthens the platform's ability to acquire high-quality assets at scale while maintaining robust financial discipline.”

The report said that the company is targeting 12 hotel acquisitions in the current financial year. Seven of these are already in advanced stages of discussion.

The hotels will be operated under PRISM’s brands including Sunday Hotels, Palette Hotels, Townhouse and select US brands. The additional capital will support the company’s growth plans and enable it to actively pursue attractively priced hotel acquisition opportunities across the country.