Protective farming agritech startup GROWiT raises $3 million in a Series A round led by GVFL

Protective farming agritech startup GROWiT India has raised $3 million in a Series A funding round led by GVFL, with participation from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures and Hyderabad Angels.

The startup said the raised funds will be directed towards aggressive expansion plans, deepening R&D capabilities, and strengthening technology infrastructure to serve farmers more effectively.

Additionally, it plans to improve domestic market penetration and expand into international markets by scaling exports to Africa and other emerging markets whilst continuing to innovate around sustainable, climate-resilient agriculture solutions that are affordable and accessible to smallholder farmers.

Last month, GROWiT launched what it claims is India’s first pocket-friendly soil testing device. The startup, founded in 2020, also offers other products, including mulch films, crop covers, and weed mats, designed to optimise crop protection and boost agricultural productivity while promoting sustainable practices.

It claims to have over 650 on-ground franchise networks, operates across 12 states, and serves more than 2,25,000 farmers who use its products and services.

"With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. Majority of India still depends on agriculture however the sector is still starved of technology due to it being inaccessible or too expensive," said Saurabh Agarwal, Founder & CEO of GROWiT.

"At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types."

Agarwal further added that the company aims to transform agriculture by increasing yields, reducing input costs, and promoting sustainable farming, positioning itself as a comprehensive, one-stop solution for farmers.

The Indian agritech market is projected to reach $30–35 billion by 2027. With over 120 million farmers and a push towards integrating technology in the sector, GROWiT said it is well-positioned to capitalize on this growth by offering innovative solutions that address the real challenges faced by farmers.

"They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us and we see GROWiT as a strong player emerging in this segment," said Mihir Joshi, Managing Director, GVFL.