PumPumPum raises Rs 18 crore in funding to build an asset-light leasing technology platform

PumPumPum, a used car leasing and now a full-stack B2B and B2B2C corporate mobility solutions provider, has raised Rs 18 crore in a pre-Series A funding round.

Early stage venture capital firm LC Nueva led the round with participation from Mufin Green and Anupam Finserv. 

The startup will use the funds to accelerate the development of what it describes India’s first asset-light leasing technology platform, designed to unlock large-scale, capital-efficient growth in corporate mobility.

It will deploy capital across advancing the asset-light fintech platform, expanding B2B2C employee leasing partnerships, strengthening OEM and dealer networks across new, used and EV segments, deepening presence in metro markets, and scaling technology, sales and customer success teams. 

PumPumPum said it has evolved from a used-car leasing company into a comprehensive corporate mobility platform offering leasing across new, used and electric vehicles. It serves corporates, SMEs, MSMEs and fleet operators across major metro markets including Delhi NCR, Bengaluru, Hyderabad, Mumbai and Chennai.

The startup’s in-house fintech platform allows banks and NBFCs to deploy capital using technology, while PumPumPum manages the full vehicle lifecycle. This includes vehicle health tracking, maintenance, and a strong system for redeployment and resale.

Over the last six years, the company has built strong experience in employee leasing and business vehicle solutions. It is growing at 70% year-on-year, manages over 1,000 vehicles, and has crossed Rs 100 crore in Assets Under Management (AUM).

“Our six years of execution have been focused on solving real pain points for both corporates and financial partners. Traditional asset-heavy models limit growth. Our asset-light platform changes the equation by enabling efficient capital deployment while delivering a seamless mobility experience. This funding validates our vision and accelerates our journey toward making corporate leasing mainstream in India,” said Tarun Lawadia, Founder & CEO of PumPumPum, an alumnus of IIT Bombay and a third-time founder.

Commenting on the investment, Sohil Chand, Chief Investment Officer, LC Nueva said, “We are proud to be early backers of Pumpumpum and remain very bullish on the opportunity. The company is building an asset-light, technology-led platform with deep integrations across lenders, insurers, corporates, and end customers. We are also happy to have strategic investors Mufin Green Finance and Anupam Finserv investing alongside us in this round, and we look forward to the journey ahead.”

"PumPumPum's technology-first approach combined with their asset management expertise creates the operational efficiency the leasing market needs. Their platform gives us a unique opportunity to build a strategic leasing book without operational complexity, establishing a new standard in corporate vehicle leasing through our combined strengths,” Kapil Garg, Promoter, Mufin Green Finance Limited added.