Ranveer Singh's SuperYou raises funding from Zerodha’s Rainmatter

Bollywood actor Ranveer Singh’s health and nutrition brand, SuperYou, has raised an undisclosed amount in funding from Zerodha co-founders Nithin Kamath and Nikhil Kamath.

Zerodha's VC arm Rainmatter, which focuses on consumer-oriented businesses, has invested to support the startup's mission of making affordable, protein-rich foods accessible to Indian consumers.  

India’s first protein wafer bars hit the market

SuperYou recently launched India’s first Protein Wafer Bars, a product designed to cater to the growing demand for nutritious yet convenient food options. The startup sold around 2.5 lakh units within 48 hours of its launch on platforms like Zepto and Blinkit.   

The launch was accompanied by a high-energy marketing campaign featuring Singh himself, declaring, “My supply is now yours,” further emphasizing his personal commitment to the venture.  

"SuperYou is more than just a brand—it’s a movement. I’ve always believed in living life at full energy and giving my best in everything I do. With SuperYou, I want to share that feeling with everyone. These Protein Wafer Bars are just the beginning. I’m proud to be part of a venture that’s changing the way people think about nutrition. It’s about fueling your body the right way—deliciously and efficiently. What we’re doing with this brand is revolutionary, and I’m excited to see how it will empower people to live healthier, more active lives," Singh earlier said.

Addressing India’s protein deficiency crisis

Rainmatter’s support aligns with its mission to address nutritional challenges in India, where a staggering 73% of the population lacks adequate protein intake.

This deficiency can lead to muscle loss and weakened physical strength. The Kamath brothers see SuperYou’s products as a valuable addition to everyday diets, offering healthier alternatives to conventional snacks and desserts.  

"We’ve been supporting entrepreneurs trying to introduce protein options in our daily nutrition. Superyou’s Wafer bars can be a good snacking or dessert alternative to existing options. We are excited to support and partner with Ranveer and Nikunj and are eager to see the next line of products they think about and launch," Nithin Kamath said.

SuperYou's growth plans 

Co-founded by Singh and entrepreneur Nikunj Biyani, SuperYou plans to invest Rs 40-50 crore in its operations and aims for Rs 500 crore in revenue over the next five years. 

While the Protein Wafer Bars have set the tone for the brand, more products are in the pipeline to expand their footprint in India’s health food market.  

Biyani expressed excitement about the partnership with Rainmatter, stating, “Their support will help us scale quickly and create a meaningful impact. With SuperYou, we’re making healthy living accessible, exciting, and fun.”  

SuperYou’s products are now available on major e-commerce platforms such as Amazon and Flipkart, quick-commerce platforms like Zepto and Blinkit, and retail stores including Reliance Fresh, Nature’s Basket, and 7/11.