" "

Recur Club launches Rs 150 crore fund for D2C brands on quick commerce

author-image
Sumit Vishwakarma
New Update
Recur Club funding

Eklavya Gupta

Recur Club, a debt marketplace for startups and small businesses, has introduced a new Rs 150 crore fund aimed at accelerating the growth of direct-to-consumer brands in the quick commerce sector.

According to the firm, this initiative will enable brands to acquire additional inventory and invest in marketing efforts, with loan disbursals targeted to happen within seven days.

Focus on quick commerce expansion

Recur Club’s co-founder and CEO, Eklavya Gupta, said the quick commerce market in India is projected to expand at an annual rate of over 25% through 2030, driven by customers who want both speed and convenience. 

Advertisment

The D2C sector is also expected to surpass $60 billion by 2027, creating greater demand for debt financing options. Gupta noted that many businesses are using the capital to scale their inventory and adopt effective marketing strategies to meet rising consumer expectations.

Meeting diverse funding needs

Recur Club’s debt products are designed to fit the unique needs of both early-stage and established companies. Businesses can secure loans ranging from Rs 50 lakh to Rs 100 crore by registering and linking their financial data.

The company has already provided over Rs 500 crore to D2C businesses in the past three years, accounting for around 30 percent of its total portfolio. Notable beneficiaries include brands such as Ustraa and Wellversed.

Growth plans and partnerships

The new fund aligns with Recur Club’s broader plan to boost Indian startups, particularly in the quick commerce space. The firm has committed to deploying Rs 2,000 crore through its Recur Scale facility, which can provide up to Rs 100 crore in funding for a single startup or small business, and another Rs 1,000 crore through its Recur Swift offering for micro, small and medium enterprises.

It has also partnered with financial institutions like InCred, disbursing over Rs 300 crore this year for early and mid-stage startups.

Recur Club, backed by investors including InfoEdge Ventures, Village Global, LC Nueva and Titan Capital, believes this new fund will further empower emerging D2C brands.

Gupta said the goal is to support “Make-in-India” companies as they evolve into global players, using debt financing to speed up innovation, meet consumer demand and capitalize on India’s rapidly growing quick commerce industry.

Subscribe