Reo.dev raises $4 million in funding, launches AI-native GTM platform for DevTool companies

Reo.Dev, an intent platform built specifically for developer-first software companies, has raised $4 million in a seed funding round led by Heavybit, with participation from India Quotient and Foster Ventures.

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The fresh capital will enable Reo.Dev to double its workforce, open its first US office, and accelerate product development to meet the growing needs of developer-focused organizations. 

As the AI infrastructure era reshapes how software is built and adopted, Reo.Dev aims to solve a major visibility gap in the buying process. While developers increasingly act as first-mover technology buyers, traditional CRMs and intent tools fail to track signals such as GitHub commits, package installs, documentation usage, and open-source contributions, often leaving GTM teams in what the company calls “pipeline fog.”

“Developers are the new buyers in the AI era, but GTM teams have largely been left blind to their adoption signals,” said Achintya Gupta, co-founder and CEO of Reo.Dev.

“We built Reo.Dev to make developer intent visible, actionable, and revenue-generating so that DevTool companies can align with how developers actually evaluate and purchase software.”

Reo.Dev equips sales, marketing, and RevOps teams with real-time visibility into engineering teams actively evaluating products. The platform uses AI-powered predictions to identify accounts most likely to convert and connects developer-led adoption to top-down buying centers. 

It integrates with popular GTM tools such as Salesforce, HubSpot, Salesloft, Outreach, and Apollo.

“We have worked with developer-first companies for over a decade and know that selling to developers and technical teams requires a unique approach where traditional sales tactics often fail. By harnessing developer intent across multiple channels and activating enterprise sales, Reo.Dev transforms bottom-up adoption into a top-down revenue engine. The traction they have demonstrated validates that best practices for selling to developers exist, and Reo.Dev delivers them out of the box,” said Joe Ruscio, General Partner at HeavyBit.