Rural distribution startup DOCO raises Rs 4.5 crore in funding led by GVFL and Malpani Ventures

Rural distribution startup DOCO (Distrisy Technologies) has secured Rs 4.5 crore in a pre-seed funding round led by GVFL and Malpani Ventures, with participation from existing investor Kunwar Asheesh Saxena, former co-founder and CTO of RedDoorz, and other angel investors.

The funding will be used to strengthen DOCO’s technology platform, expand its dark store network, and enhance its operational presence across rural clusters in India.

Founded in 2023 by Jitendra Yadav and Nishant Agarwal, DOCO operates as a Rural Distribution-as-a-Service (Rural DaaS) platform that helps FMCG brands reach rural and semi-urban markets through a tech-enabled network of dark stores and local partners. The startup integrates digital supply chain management with on-ground last-mile execution, providing brands with an efficient and scalable way to reach underserved regions.

Currently, DOCO operates ten dark stores serving more than 5,000 retailers across western Uttar Pradesh and works with over 15 FMCG brands, including Bikano, Jabsons, Yellow Diamond, and Kingfisher. With the new capital, DOCO aims to grow its footprint to 25 dark stores and reach over 25,000 retailers within the next year.

Jitendra Yadav, CEO of DOCO, said, “The successful closure of the pre-seed round is a strong validation of our vision to modernise rural distribution and enable FMCG brands to scale faster. With GVFL and Malpani Ventures as our partners, we aim to accelerate expansion, enhance our technology stack, and empower local youth to drive inclusive market.”

Mihir Joshi, Managing Director of GVFL, said, “DOCO has built a technology-enabled and transparent model that addresses inefficient rural distribution, which is one of the most persistent challenges in the FMCG space. Its approach of integrating grassroots entrepreneurship with digital infrastructure positions it well to capture the growing consumption potential across India. We are pleased to partner with DOCO at this early stage and support its next phase of expansion.”

Druv Sane, Principal at Malpani Ventures, said, “At Malpani Ventures, we are bullish on innovative solutions that solve problems for Bharat. We are pleased to partner with the team at DOCO as they solve the challenge of last-mile distribution in rural markets with a tech-enabled platform and bringing on board local partners.”