Rural-focused omnichannel retail platform Rozana raises Rs 290 crore to scale business

Rozana, a rural-focused omnichannel retail platform co-founded by Ankur Dahiya, Adwait Vikram Singh and Mukesh Christopher, has raised Rs 290 crore in a Series B funding round.

The round was led by Bertelsmann India Investments (BII), with participation from Fireside Ventures, US-based Spark Growth Ventures, Bikaji Family Office, FE Securities and other select prominent family offices.

The fundraise comes at an inflection point for the company. Rozana has expanded its hybrid commerce infrastructure across 21,000 villages in the Gangetic plains, a region which it says is home to over 50% of India’s rural population, and has grown revenue 4x since its last funding round.

Founded in 2021, Rozana operates a blended omnichannel model that integrates a consumer-facing app and digital commerce platform with 75+ modern retail experience centres and owned distribution infrastructure. At the heart of its last-mile fulfilment network are over 35,000 women partners — entrepreneurs embedded in local communities who serve as trusted intermediaries and fulfilment agents, fundamentally different from the transactional, discount-led marketplace model common in urban e-commerce.

The startup currently operates in Uttar Pradesh and Haryana and claims to serve over 1 million active households. In its next phase of growth, Rozana plans to expand to 200+ stores and enter 2-3 additional northern states across the Gangetic belt, with a long-term target of reaching 130,000 villages.

The new capital will be deployed to strengthen technology infrastructure, broaden product categories, develop private label offerings, and deepen brand partnerships, the release notes.

“Rural India is home to nearly a billion people, yet the basic act of shopping has long lacked fairness, dignity and choice. At Rozana, we are changing this by building trust through women partners, modern experience centres, and access to products that households can see and believe in. This funding will help us deepen our presence, broaden our categories, and continue empowering communities across Bharat,” said Ankur Dahiya, Co-Founder, Rozana.

“Rozana founders are committed to dedicating their lives for rural transformation. It is a means for wealth creation not only for investors but an opportunity to create wealth for a community far away from the sector’s imagination. Our commitment through Rozana is for rural empowerment,” said Adwait Vikram Singh, Co-Founder, Rozana.

“India’s next consumption wave will be won in Bharat’s heartland, and Rozana is building the kind of trusted, omnichannel retail platform that rural households actually need. With revenue up 4x since the last round, Rozana has demonstrated both product–market fit and disciplined execution at scale. We are pleased to back the team again as they deepen presence across the Gangetic belt, expand categories, and scale responsibly to serve many more rural households,” said Pankaj Makkar, Managing Director, Bertelsmann India Investments.