Bengaluru-based Kapture CX, a SaaS startup operating a customer support automation platform, has raised $4 million in a funding round led by Cactus Venture Partners (CVP).
According to Kapture CX, The raised capital would be utilized towards the expansion of its presence in the international markets, enhance its product offerings and further strengthen its team.
Founded by Sheshgiri Kamath and Vikas Garg, The startup helps enterprises improve their customer experience by streamlining and automating customer support over Call, Email, Chat, WhatsApp, Social Media and other direct channels. It has created deep vertical offerings for Internet Companies, Retail (Offline and Online), Travel, Banking and Financial Services and Consumer durable companies.
At present, It has operations in 5 countries (USA, UAE, Indonesia, Philippines and India) and caters to large enterprise customers in over 18 countries, including the likes of Meesho, BigBasket, Tata 1mg, Reliance, Unilever, ITC name a few.
Sheshgiri Kamath and Vikas Garg, Co-founders at Kapture CX, said, “We are very excited to partner with CVP for this fund raise. We are seeing a lot of demand in enterprises to enhance their customer experience. No-one is happy with their Customer support platform provider, large incumbents are struggling to meet the requirements of enterprise customers.
Amit Sharma, Partner at Cactus Venture Partners, said, “Kapture has all the right ingredients to build a large sustainable SaaS business – a strong founding team with unmatched persistence, agility to understand and solve customer problems, a robust product suite with vertical-specific solutions, and a ruthless focus on building a high-growth, profitable business. We believe the time is right for Kapture to build on their initial success in international markets and CVP, as per our stated strategy, will support the company with all our strategic resources in addition to the capital.”
Rajeev Kalambi, Partner at Cactus Venture Partners, emphasised the firm’s commitment to supporting promising and innovative founders, “CVP endeavours to identify companies that have not just achieved product-market-fit (PMF) but also demonstrate a strong founder-CVP-fit (FCF). In Shesh and Vikas, we found entrepreneurs whose values resonated with what we were seeking in founders – grit, determination, and flexibility to morph with the changing market needs, customer centricity to create an outstanding product that clients crave, persistence in execution to deliver on a (product) promise, and the zeal to create a global enterprise. We embark on this partnership with Kapture fully assured of the mark this company is going to make on the global firmament.”
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