SaaS startup Pepsales raises $1.1 million in a pre-Seed round

Bengaluru-based SaaS startup Pepsales has raised $1.1 million in a pre-seed funding round led by Chiratae Ventures, with participation from angel investors, both domestic and international. 

The startup plans to use the raised capital to scale its operation, develop an enterprise-grade AI SaaS platform, assemble a team of product, technology, and

Bengaluru-based SaaS startup Pepsales has raised $1.1 million in a pre-seed funding round led by Chiratae Ventures, with participation from angel investors, both domestic and international. 

The startup plans to use the raised capital to scale its operation, develop an enterprise-grade AI SaaS platform, assemble a team of product, technology, and AI talent, and bolster sales and marketing functions.

What does Pepsales do? 

Founded in 2023 by Ajay Singh and Abhinandan Sahgal, Pepsales leverages artificial intelligence (AI) and machine learning (ML) to help B2B SaaS companies create personalized product demos. These customized demos aim to resonate with potential buyers, improving the chances of closing deals. 

The startup's proprietary AI technology automates the creation of tailored demos, saving sales teams considerable time and effort.

The platform is currently in its beta phase, with ten active customers, and plans to expand its customer base to 25 by the end of the year. After this milestone, Pepsales will proceed with a public launch. 

Investor comments

Commenting on the investment, Venkatesh Peddi, Managing Director at Chiratae Ventures, highlighted Pepsales’ potential to address a major pain point in the B2B tech sales landscape. “Pepsales is tackling a critical pain point with an innovative, AI-driven approach. Their solution has the potential to transform how companies conduct product demos and close deals,” Peddi said.

Chiratae Ventures has a history of investing in notable startups like Policybazaar, Curefit, Lenskart, and Flipkart.

The latest investment in Pepsales is expected to help the SaaS platform scale its operations and tap into the global market, especially in the US and India.