Save Sage demonstrates credit card points hack for saving money, secures deal on Shark Tank India Season 5

Save Sage, a personal finance startup that helps people get more value from their credit cards, secured a Rs 4 crore investment on Shark Tank India Season 5 after a detailed pitch on how reward points can be used better.

The startup was founded by Ashish Lath, who built Save Sage to solve a common problem faced by credit card users—not knowing how to use reward points properly. The platform helps users choose the right credit cards, track their reward points, and use them in the most useful way, especially for travel and shopping.

During the pitch, Ashish shared his own experience to explain how the system works. He said that by planning expenses and using credit card rewards carefully, he and his wife were able to take more than 430 flights for free, stay 100 nights in hotels, and buy jewellery worth Rs 15 lakh, without paying extra for these benefits.

He also claimed that his method helped him get back nearly 23% value on what he spent.

India currently has over 11 crore active credit cards, and many users either forget about reward points or use them inefficiently. Save Sage aims to make this process simpler by clearly showing users which cards to use, when to use them, and how to redeem points before they expire.

Ashish entered the Tank asking for Rs 1 crore for 1 percent equity, which valued the company at Rs 100 crore. During the discussion, Aman Gupta decided not to invest, saying that some of this information is already available online. However, the other Sharks felt that Save Sage was offering a more organised and easy-to-use solution.

After negotiations, the deal was finalised at Rs 4 crore for 9% equity, valuing the company at around Rs 44.4 crore. The investment commitment was made by Anupam Mittal, Kunal Bahl, Mohit Yadav, and Namita Thapar.