Scoop confirmed: Youth-first athleisure brand Cava Athleisure raises Rs 40 crore in funding

Youth-first athleisure brand Cava Athleisure has raised Rs 40 crore in a Series A funding round led by Sharrp Ventures, the consumer-focused investment firm, which invested Rs 21 crore, with participation from V3 Ventures (founded by Arjun Vaidya, an early Cava customer) and existing investor Spring Marketing Capital.

Post this funding round, CAVA is valued at Rs 215 crore. 

ISN was the first to report on Cava Athleisure's fundraise on January 26, 2026.

Founded in 2022 by Ria Mittal and Shreya Mittal, Cava Athleisure is an Indian brand redefining everyday wear through a function first, design-led approach.

The brand said that its products with an emphasis on fabric quality, comfort, and India relevant fits, catering to consumers seeking versatile apparel that transitions seamlessly across fitness, work, and daily life.

The startup will use the raised capital to accelerate new product development, strengthen brand building, expand omni-channel distribution, and deepen the leadership team.

Ria Mittal and Shreya Mittal, Co-founders, Cava Athleisure, said, “We founded Cava to build an athleisure brand rooted in the needs of Indian consumers, with a strong focus on comfort, quality, and everyday usability. The response from our customers has reinforced our belief in this category. Partnering with Sharrp Ventures gives us a long-term partner with deep consumer expertise as we scale responsibly.”

Shreya Mittal added, “At Cava we believe in making clothes that make you feel young and confident while keeping movement and activity at the forefront. The rise of health and wellness is here to stay, and our products are built for the fast-paced lifestyle of the modern Indian consumer.”

Rishabh Mariwala, Managing Director, Sharrp Ventures, said, “Cava has demonstrated strong consumer pull and disciplined execution in a competitive category. The founders have shown immense grit and strategic thinking at a young age to carve out a distinctive brand. We are very excited about Cava’s future, and we believe the company is well-positioned to create a large outcome in India’s athleisure segment.”