Sexual wellness brand for women That Sassy Thing raises Rs 6 crore in funding

That Sassy Thing, a homegrown sexual wellness brand for women, has raised Rs ~6 crore in a seed funding round led by Inflection Point Ventures, a Gurugram-based angel investment platform.

Entrepreneurs and investors such as Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), and Kirti Jangra (Animall Technologies) have also joined the cap table over the two rounds. The round also saw participation from Chandigarh Angels Network (CAN).

Serving the underserved sexual wellness market

Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, a husband-wife duo, That Sassy Thing is disrupting the highly underserved sexual wellness market with a women-first, stigma-free and fun approach. The startup said that its products, which include full-body massagers, aloe-based lubricants, and intimate washes, combine safety, discretion, and thoughtful design. 

Beyond products, it has pioneered a comprehensive, sex-education-first approach, offering India's first free, credible sex-ed masterclasses online.

Leadership comments

“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder.

“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” added Himanshu Bhalla, Co-founder.

Market presence

That Sassy Thing claims to have grown 200% YoY and served over 50,000 customers across India. The startup sells its products via website and major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. Notably, it has also started retailing at select cafés in Delhi NCR.

"As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that's changing the way women engage with themselves," said Vinay Bansal, Founder & CEO, Inflection Point Ventures.

The Indian sexual wellness market is projected to reach Rs 24,000 crore by 2030. While male-focused brands have long dominated, there is an increasing push for gender-inclusive, wellness-driven narratives, creating immense room for growth in women’s sexual wellness.