Shark Tank India-featured Android laptop brand Primebook raises $2 million for R&D and product innovation

Primebook, a Shark Tank India-featured Android laptop brand, has raised $2 million in a pre-Series A round comprising both equity and debt. The funding round saw participation from Inflection Point Ventures, Auxano Capital, and NexG Devices, along with high-net-worth individual investors such as Rikant Pittie, CEO and Co-founder, EaseMyTrip and Bhavesh Gupta, Ex COO, Paytm.

Previously, Primebook secured Rs 75 lakh funding from Shark Tank India judges Aman Gupta and Peyush Bansal.  

"As of 2025, India still faces challenges like limited access to affordable laptops, poor connectivity in remote areas, and the need for localised, student-friendly tech. Primebook addresses these issues with low-cost devices offering 4G connectivity, an Android-based user-friendly desktop interface, and features like parental controls," said Ankur Mittal, Co-Founder, IPV.

Primebook's offerings

Founded by Chitranshu Mahant and Aman Verma, Primebook said it is on a mission to democratize computing for students and digital-first learners. The startup combines hardware innovation with software intelligence to deliver smart, affordable, and student-centric laptops powered by its proprietary Android-based operating system, PrimeOS.

It claims to have carved out a 5% market share in the under Rs 20,000 laptop segment in the last two years, showing a YoY growth of 2x.

"The devices are assembled in India by PLI-approved manufacturers. Primebook is focused on empowering the next generation of students, especially those from Tier 2 and Tier 3 cities, creating a huge market for itself," said Mittal added.

Focused on R&D and product innovation

With this round of funding, Primebook said it will focus on strengthening its proprietary Android-based OS (PrimeOS) with enhanced multitasking capabilities, robust features like AI and Cloud PC, and cross-platform integrations. The funds will be used to improve device efficiency, speed, and battery performance while maintaining affordability.

"This investment enables us to put more resources toward product development, scale our operations, and reach millions more households in India. Thanks to our proprietary blend of affordable innovation and advanced technology, Primebook is on its way to becoming the preferred brand for students, professionals, and families," said Chitranshu Mahant, CEO of Primebook.

Additionally, Primebook will use the funding to revamp its visual identity, boost marketing efforts, build a creator-led content ecosystem, establish kiosks across India, and host various tech events.

It will also focus on expanding institutional sales channels, enhancing after-sales service infrastructure, and launching new products.

Investors comment

Harmeet Bindra, CEO & Founder, Leixer Resources, adds up, “To me, the success of the venture lies in the enormity of the problem we are trying to solve and the capability of the founders to address it. In Chitranshu & Aman, I found the clarity to make a true difference in the experience for the customers of Primebook and founders who knew that if they came up with a stumbling block that was hard to cross, they would find a way around it. I am confident that the Primebook team will be a winner.”

"Investing in a founder is all about what value adds & difference one is making in the ecosystem. The Primebook team has been at the forefront of making a difference over the past years. The resilience, never-say-die attitude, hustle, and more importantly, the ability & willingness to hear have been consistent. The business & team is poised to go to the next level of growth.” – Auxano Capital.

Bhavesh Gupta,  Ex-COO, Paytm, states – “Investing in Primebook meant investing in the ever-expanding personal computing industry that’s certain to turn hybrid over the next ten years, where consumers would use advanced applications and software on cost-effective hardware via the cloud. Primebook’s continuous innovation in this regard and the founders’ resilience are what drove the funding decision. I am confident that the Primebook India team would reach its heights.”