Shark Tank India-featured Better Nutrition raises Rs 10 crore in funding from top investors across tech giants

Shark Tank India-featured biofortified food brand Better Nutrition has raised Rs 10 crore in its latest funding round led by family offices, high-net-worth individuals (HNIs), and angel investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, and others.

The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head—Venture Capital & Startups, Google), Karan Jindal (India Lead—Content Marketing, Meta), Arjun Vaidya (V3 Ventures), and Akshay Ghulati (Shiprocket).

Greenday, the parent company of Better Nutrition, raised Rs 3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures.

What does Better Nutrition do?

Better Nutrition is focused on addressing nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The Lucknow-based startup partners with over 15,000 farmers to make nutrient-rich grains accessible to people, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. 

Better Nutrition's feature on Shark Tank India significantly raised awareness about biofortified foods. Since then, the brand has achieved remarkable growth with a 5X increase in revenue, a 10X surge in website traffic, and over 25,000 orders fulfilled.

It has also expanded its presence across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Investors comment

Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasized the significance of the brand’s mission “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, which also facilitated participation from a network of seasoned angels, entrepreneurs, and venture capitalists, said: "Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.

Purpose of fundraising

The startup plans to use the raised capital to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.

"This wasn’t a round we raised - it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase - whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about," said Prateek Rastogi, Co-founder of Better Nutrition.

Aiming to build a Rs 1,000 crore brand

Co-founder Aishwarya Bhatnagar said that they are on track to build a Rs 1000 crore brand by the end of the decade. "We've taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops," Bhatnagar said.