Shark Tank India-featured Earthful raises Rs 26 crore; founder says, 'We want to grow deeper into Bharat'

Earthful, a clean-label plant-based nutrition brand, has raised Rs 26 crore in a pre-Series A funding round led by Fireside Ventures and V3 Ventures, with participation form Atrium Angels.

Previously, the Shark Tank India-featured startup raised funding from marquee angel investors and family offices.

Founded in 2020 by sisters and IIT alumni Veda Gogineni and Sudha Gogineni, Earthful said it is building natural solutions designed to make nutrition less intimidating, with a focus on menopausal women’s health needs. The startup claims to be the first in India to make multivitamins customised for menopausal women combining vitamins, minerals, and herbs.

Its portfolio includes daily multivitamins formulated to bridge nutrition gaps across age groups, multi-flavoured Plant Protein, along with targeted solutions for Skin, Hair, and Sleep.

Earthful also claims to have built a customer base of over 2 lakh consumers in the last two years, driven by what it calls a “Nothing but Nature” philosophy.

The startup will use the raised funds to deepen its product portfolio for women’s health, along with team expansion in Hyderabad and Mumbai to support its next phase of growth.

“Sudha and I started Earthful to challenge the unclean nutrition industry which was harming consumers rather than doing good. With this investment, we want to expand our portfolio, grow deeper into Bharat and build a movement where people know that their nutrition shouldn’t be intimidating, and should have nothing, but nature in it!,” said Veda Gogineni.

Arjun Vaidya, Co-founder, V3 ventures said, "I’ve known Earthful’s story since 2021. I believe India is going through an important moment in preventive supplements, and what drew us to Earthful was their pursuit of honest nutrition - simple labels, transparent formulations, and a mission rooted in Nothing but Nature. Customers are looking for this now. We also appreciated their focused commitment to women’s wellness. My mother has been a customer of their plant protein for years because she felt it truly spoke to her needs.”

Ankur Khaitan, Principal, Fireside Ventures, said, “At Fireside, women’s health has been a core focus of our investment thesis and menopause is one of the fastest growing white spaces in this category. Earthful embodies this opportunity with Veda and Sudha’s deep consumer insight and authentic vision to redefine how women experience this journey. We are thrilled to partner with them on their mission to bring care and confidence to millions of women.”

Earthful, previously featured on Shark Tank, and raised USD 1 million from marquee angels and family offices. The brand has grown over 3X in the last financial year, driven primarily by repeat purchases and strong word of mouth.