Shark Tank India-featured FitFeast raises Rs 5.5 crore in a seed funding round

FitFeast, a digital-first nutrition brand focused on protein-enriched, taste-driven food products, has raised Rs 5.5 crore in a seed funding round led by Inflection Point Ventures (IPV), a Gurugram-based angel investment firm. 

The round also saw participation from industry leaders such as Raghav Singhal of Swasthum Wellness and Santosh Govindaraju.

Founded in 2021 by Aditya Poddar, a former analytics professional turned entrepreneur, FitFeast has quickly positioned itself at the intersection of health and flavor.

The startup's product line includes chips, dessert bars, smoothies, and nut butters, all fortified with high protein content and adapted to Indian palates — from Malai Kulfi protein shakes to Peri Peri chips.

The Shark Tank India-featured startup will use the raised capital to support expansion across direct-to-consumer (D2C), marketplace, and quick commerce channels, as well as marketing, leadership hiring, and innovation in localized protein formats. It aims to deepen its presence in metropolitan and Tier-1 markets, while continuing to prioritize product taste and ingredient integrity. 

"India is experiencing a growing awareness around the importance of protein in daily nutrition," said Vinay Bansal, founder of IPV. "FitFeast is capitalizing on this shift with products that are accessible, high-quality, and most importantly, flavorful."

The brand gained national visibility after Poddar appeared on Shark Tank India in March 2025, sharing both his 20kg personal weight loss journey and the company’s mission to make protein-rich diets enjoyable and mainstream. Though FitFeast did not secure funding during the episode, the exposure helped catalyze investor interest, including from cricketing icons. Retired Australian cricketer Shane Watson and Indian all-rounder Axar Patel have come onboard as investors and brand ambassadors.

Watson, who began as a customer, has since committed to the startup as a long-term backer. Patel now serves as both investor and ambassador, further strengthening the brand’s appeal among fitness-forward Indian youth.

FitFeast claims its monthly revenues now exceed Rs 50 lakh, with distribution across Zepto, Amazon, Flipkart, and its own website, which delivers to more than 20,000 pin codes across India. The startup claims to have sold over 10 million grams of protein to date, and reports a fivefold monthly growth rate over the past quarter.