Shark Tank India-featured healthtech startup FlexifyMe raises Rs 20 crore in funding

Pune-based healthtech startup FlexifyMe has raised Rs 20 crore (about $2.4 million) in a pre-Series A funding round led by IvyCap Ventures, with participation from Signal Ventures and existing investors.

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The startup plans to use the fresh capital to accelerate its hybrid care expansion through both online and offline centers, launch advanced posture and gait analysis labs, and strengthen its clinical research partnerships.

Founded in 2021 by Manjeet Singh and Amit Bhayani, FlexifyMe offers AI-enabled physiotherapy solutions for chronic musculoskeletal pain, including conditions of the neck, lower back and shoulders. Its proprietary technology uses posture and motion analysis to identify weaknesses and strengths in a patient’s body before connecting them with a licensed physiotherapist.

By combining AI-driven insights with expert consultations, the platform aims to move away from subjective, symptom-based treatment toward data-driven, measurable interventions.

The startup provides live one-on-one physiotherapy sessions, guided video programs and online yoga classes through a subscription model. FlexifyMe also works with enterprises, insurers and healthcare ecosystems to deliver clinically validated outcomes.

"By combining technology, licensed physiotherapists and rigorous progress tracking, we are making the journey to a pain-free life scientific, objective and measurable. This funding allows us to scale these capabilities so millions can avoid unnecessary surgeries, return to the activities they love, and regain meaningful quality of life," said Manjeet Singh, co-founder, FlexifyMe.

FlexifyMe first came into the spotlight after featuring on Shark Tank India Season 3, where it secured an investment from Emcure Pharmaceuticals’ executive director Namita Thapar. It previously raised $1 million in a seed round led by Flipkart Ventures.