Shark Tank India-featured skincare brand Conscious Chemist raises Rs 15 crore from Atomic Capital

Shark Tank India-featured D2C skincare brand Conscious Chemist has raised Rs 15 crore in a bridge funding round led by Atomic Capital. The round also saw participation from First Port Capital Fund B and IPV International.

The startup will use the raised capital for hiring talent, scaling inventory operations and marketing, product innovation and research and development.

Founded in 2021 by serial entrepreneurs Robin Gupta and Prakher Mathur, Conscious Chemist aims to provide result-first formulations which offers functional and effective products that are designed for Indian skin.

The startup has a portfolio of over 30 products and claims to use globally sourced, high-efficacy ingredients and follows an active-care-first approach, with formulations powered by salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides and retinol.

Robin Gupta, Co-founder CEO, Conscious Chemist, said, “Our active-first approach, transparent formulations, and obsessive focus on efficacy have created a loyal customer base that trusts us with their skin. With this capital, we're doubling down on product innovation and becoming India's most trusted science-backed beauty brand. Our goal is to build a sustainable and impactful brand that transforms how Indian consumers think about beauty and skincare.”

“Our goal is clear: hit Rs 500 crore ARR in the next 24 – 36 months with healthy unit economics. This isn’t about growth at all costs, it’s about building a sustainable, impactful brand that transforms how Indian consumers think about hair and skin,” he added.

Conscious Chemist claims to have witnessed 3X revenue growth, 75% gross margins in the last 12 months. The startup sells its products on Blinkit, Instamart and Zepto as well as e-comm platforms like Amazon, Nykaa, Myntra and Flipkart.

It has also launched Self Dissolving Micro Needle Patches, Acne Spot Corrector, Blackhead Melting Water and Oil-Free Collagen Jelly Cream.

Apoorv Gautam, Managing Partner, Atomic Capital, said, “We have been actively investing in highly innovative consumer and tech-enabled businesses as we believe it is a rapidly growing market. Consumers' relationship with skincare has evolved significantly over time and today they are more informed and demand transparency about the ingredients used in their products.”

“Not only Tier 1 but tier 2 and 3 cities are becoming increasingly important growth sectors. It is time to bring new products to the market and expand its reach. Conscious Chemist has witnessed immense progress in the last 12 months. Hence, we believe the market opportunity is huge and the company has built the right momentum to capitalise on this segment,” Gautam added.