Shark Tank India-featured snack brand Let's Try raises $2.5 million in funding

Shark Tank India-featured snack brand Let's Try has raised $2.5 million (approximately Rs 22 crore) in a pre-Series A funding round led by Singapore-based venture capital firm SWC Global, with participation from existing backers including Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and Shark Tank India judge Aman Gupta.

The Delhi NCR-based startup plans to deploy the capital toward deepening distribution across Tier 1, 2, and 3 cities, strengthening the supply chain and backend operations, and launching innovative health-forward snack options.

A portion of the funds will also be allocated to omnichannel brand-building, with investments spanning e-commerce and direct-to-consumer (D2C) platforms.

Let's Try offerings

Founded in 2021 by Nitin Kalra, a consumer goods veteran with stints at ITC, PepsiCo, and Raymond, Let's Try positions itself as a premium-yet-affordable snacking brand catering to India's diverse and price-sensitive population.

Its product line includes namkeens, wafers, cookies, cakes, and traditional sweets, all produced in-house to maintain quality and consistency.

Aiming for Rs 1,000 crore revenue by 2028

In less than three years, Let's Try has grown from Rs 1 crore in revenue to an annual recurring revenue (ARR) of Rs 120 crore, according to the company.

With its latest round, the brand is targeting a tenfold increase in the next three to four years—aiming to surpass Rs 1,000 crore in revenue by 2028.

This growth trajectory comes amid a broader shift in Indian consumer behaviour, where rising incomes and health awareness are driving demand for better-for-you snacks that don’t compromise on taste or convenience.

According to reports, the Indian snacks market reached Rs 42,695 crore in 2023 and is projected to grow to Rs 95,522 crore by 2032, with a CAGR of 9.08% from 2024 to 2032.