Shark Tank India-featured Store My Goods raises Rs 4 crore for business expansion

Shark Tank India-featured tech-enabled storage solutions startup Store My Goods has raised Rs 4 crore (approximately $474,000) in a growth funding round led by JITO Incubation and Innovation Foundation (JIIF) and family offices. The investment is part of its ongoing efforts to close a $1 million round.

The startup plans to use the raised capital to expand its presence across new geographies, enhance technology infrastructure, and strengthen its leadership team.

Store My Goods' market presence

Founded in December 2021 by Sudeep Gupta and Swati Gupta, Store My Goods offers on-demand, tech-enabled storage and warehousing services to both individuals and businesses. Currently, the startup has a presence in Delhi NCR, Mumbai, Bangalore, Hyderabad, and Pune.

It claims to have sold over 50,000 months of storage subscription for more than 5,000 customers.

"This round isn't just about capital—it's about acceleration," said Sudeep Gupta, Co-Founder & CEO of Store My Goods. "With the support of our investors, we aim to deepen our footprint in current markets, expand into newer cities, and scale our product and tech offerings to build a robust, customer-first storage ecosystem."

Solving storage challenges

Store My Goods said it solves multiple storage challenges across both consumer and business segments. On the consumer side, the startup caters to people dealing with space constraints—offering storage during home renovations, relocations, or as an extension of their homes for seasonal items and personal belongings.

For businesses, it serves as a scalable warehousing alternative—helping startups and SMEs manage inventory, promotional material, or archived documents without long-term lease liabilities.

"Store My Goods is addressing a rapidly emerging need in urban India with a tech-driven and scalable approach," said Jeenendra Bhandari, Chairman, JITO Incubation and Innovation Foundation (JIIF). "We see strong potential in their business model and believe the founding team is well-equipped to lead the evolution of the storage solutions market in India. We are pleased to support their next phase of growth."