South Indian superstar Mahesh Babu invests in nutraceutical startup Fitday

Telugu cinema star Mahesh Babu’s GMB Entertainment has invested an undisclosed amount in Hyderabad-based nutraceutical startup Fitday.

The investment will not only benefit the startup financially but also enhance its visibility and credibility within the competitive nutraceutical space.

Mahesh Babu, who has a strong personal interest in health and fitness, said, "I’m excited to support Fitday's innovative approach in the nutrition and nutraceutical space. Their focus on quality and innovation aligns with my own values. I believe their new product line will set industry standards."

Expanding market presence

Fitday, which claims to have a presence in over 10,000 stores, aims to use the raised capital to expand its retail presence further and explore new markets.

Specifically, the startup plans to increase its product availability in national retail chains, educational institutions, and corporate sectors. It also plans to pursue strategic partnerships to strengthen its position in the B2C market.

“We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritizing partnerships that align with our vision," said Founder and CEO Suresh Raju.

Founded in 2020, Fitday offers various products, including hair gummies, millet bars, plant protein, and multigrain chips.