Spike AI, a startup building the first autonomous marketing intelligence system, raises $1.9 million

Spike AI, an Indian startup building the first autonomous marketing intelligence system, today said it has raised $1.9 million in a pre-seed funding round led by Sorin Investments, a VC firm co-founded by Sanjay Nayar and Angad Banga, with co-investment from Bay Area-based Principal Venture Partners and strategic participation from investors including GSI.

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Founded in 2024 by Deepesh Kumar and Shrestha Pratik, Spike AI replaces fragmented marketing tools and guesswork with a single, self-driving platform. Spike’s MAGI platform operates like an elite growth team analysing channels, identifying friction, and deploying improvements in real-time.

“The trillion-dollar marketing industry doesn’t need more dashboards and tools; it needs intelligent orchestration,” said CEO Deepesh Kumar. “Spike AI delivers a 24/7 AI growth team, shipping measurable outcomes 10x faster.”

“A lot of current AI focuses on speeding up old habits,” said Shrestha Pratik, CTO of Spike AI. “But what if those habits were never ideal? Spike AI’s MAGI is marketing’s AlphaGo: adaptive, explainable, relentless.”

“Spike AI isn’t just another SaaS tool. It’s the first real attempt at building a ‘marketing brain’ that can replace bloated agency workflows and instinct-driven marketing with measurable, intelligent growth,” said Mandar Dandekar, Partner at Sorin Investments. 

"What drew us to Spike AI was its first-principles approach to a broken system," said Dr. Songyee Yoon, Managing Partner of Principal Venture Partners. "They aren’t just adding AI to marketing. They’re building an entirely new paradigm. We believe Spike AI’s technology has the potential to be as fundamental to marketing as Salesforce’s was to CRM.”