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Spiritual and devotion platform Utsav raises Rs 6.35 crore in a funding round

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Sumit Vishwakarma
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Utsav co-founders

Utsav co-founders

Spiritual and devotion platform Utsav has raised Rs 6.35 crore in a funding round led by Mumbai-based venture capital fund Equanimity Investments, with participation from existing investor India Quotient.

The Kolkata-based startup plans to use the capital to expand operations in India and abroad, hire more talent, and strengthen its technology offerings.

It has previously raised Rs 2 crore in a seed funding round from India Quotient in June 2023.

What does Utsav do?

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Founded in 2021 by entrepreneurs Ankita De, Sourajit Basu and Prajata Samanta, Utsav provides a virtual space for users to book pujas, receive prasad through home delivery, and consult priests online.

The platform reports about three lakh organic monthly website visits, and it has partnered with more than 60 temples across northern, eastern and western India.

It aims to increase that number to 100 temples in the next year and enter the South Indian market, particularly popular spiritual destinations such as Madurai and Rameshwaram.

Serving the needs of NRIs

Utsav also plans to focus on serving the needs of non-resident Indians (NRIs). De said the company sees a strong demand for virtual pujas outside India, where people want to stay connected to their cultural and religious traditions.

By making services available online, the startup believes it can help address the limited capacity of many temples and reach devotees who are unable to travel.

Introducing e-commerce section

The startup is looking to expand beyond puja bookings and home-delivered prasad. De said the startup will soon introduce an ecommerce section featuring products such as jyotirlingas from Triyambakeshwar, Shani yantras from Shani Shinganapur, and rudraksha malas. 

She explained that adding these spiritual products will help Utsav build a holistic offering for devotees seeking an all-in-one religious and cultural experience.

Commenting on the investment, Rajesh Sehgal, managing partner at Equanimity Investments, said, “Utsav is revolutionising how people experience religious rituals, combining tradition with technology to make spiritual services more accessible.”

“The Indian religious and spirituality market is vast, with immense scope for innovation and growth. Utsav is well-positioned to tap into this opportunity by building trust and authenticity in the process,” said Madhukar Sinha, partner at India Quotient.

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