Spiritual lifestyle startup Divine Hindu raises Rs 1.56 crore in seed funding

Spiritual lifestyle startup Divine Hindu has secured Rs 1.56 crore in a seed funding round led by BeyondSeed, along with participation from D2C Insider Super Angels and Signal Ventures.

The funding marks a pivotal step for the startup as it looks to scale its operations, diversify its product offerings, and build a digital-first community rooted in Hindu traditions.

Founded by brothers Aniruddha and Anurodh Singhai, Divine Hindu offers a curated range of certified devotional products, including Rudraksha beads, Tulsi malas, Karungali wood, sandalwood artefacts, incense, brass idols, sacred jewellery, gemstones, and puja kits. The product line also includes religious texts, with an emphasis on ritual purity and support for traditional Indian artisans.

According to the startup, the new capital will be directed toward domestic and international expansion, enhanced product development, and community engagement.

“Divine Hindu is born out of our personal affinity for spirituality and culture,” said the founders. “Growing up in a conventional Indian family, we realized how difficult it was to find authentic and meaningful religious products, both within India and for the diaspora. With this funding, we’re ready to grow globally, launch new offerings, and build a vibrant digital-first platform for today’s devotees.”

The startup is currently ramping up its presence on Indian e-commerce platforms including Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart. In parallel, it plans to extend its footprint to overseas markets. particularly the United States, the United Kingdom, the United Arab Emirates, and Canada, via Amazon Global.

Mentored by D2C entrepreneur Arjun Vaidya, the startup is also developing new product categories, including curated puja kits and wearable spiritual accessories.