Sportstech startup Stupa Sports Analytics raises Rs 28Cr in a pre-Series A round

Stupa Sports Analytics, a Gurugram-based sportstech startup, has secured Rs 28 crore in a pre-Series A funding round led by Centre Court Capital and PeerCapital.

The investment marks a significant step for Stupa as it aims to expand its innovative sports technology solutions globally.

What does Stupa Sports Analytics do?

Founded in 2020 by Megha Gambhir and her husband Deepak Malik, a former national coach for the Indian Table Tennis team, Stupa Sports Analytics offers a comprehensive suite of artificial intelligence (AI)-driven solutions.

These solutions enhances player performance data analytics, broadcasting capabilities, and sports digitization for athletes, sports federations, broadcasters, and fan communities worldwide. 

The startup initially focused on table tennis but has since expanded to include badminton and basketball and plans to add tennis, pickleball, and volleyball to its offerings.

What is the purpose of fundraising?

The startup plans to use the raised capital for global expansion into strategic markets, including the United States, the United Kingdom, Australia, and the Middle East.

Additionally, It aims to deepen its presence in Europe and Asia. Part of the funds will also be allocated to attracting top engineering talent, particularly in AI and machine learning, to develop more advanced solutions within the sports-tech industry.

Partnership with governing bodies and sports federations

Stupa Sports Analytics claims to have established partnerships with over 15 governing bodies and sports federations, primarily in Europe.

Some notable collaborations include the European Table Tennis Union, the International Table Tennis Federation, and the Slovenia Table Tennis Association.

The startup's AI-driven solutions are being leveraged globally, with Megha Gambhir stating, “With our solutions already being leveraged by over 15 international federations, we are proud flag-bearers of ‘Make in India’ sports tech taking centre stage globally.”

Planning to raise another funding

Stupa Sports Analytics plans to initiate another fundraising round in 2025. The future funds will be used to implement data and media rights monetization strategies, build a B2B2C segment catering to players, coaches, and fans, and further broaden its portfolio of sports disciplines.