Tech-enabled apparel manufacturing startup Showroom B2B raises $17 million in debt, equity

Showroom B2B, a Delhi NCR-based tech-enabled apparel manufacturing and B2B supply chain platform, has raised $17 million in a mix of equity and debt funding.

The round was led by Cactus Partners, and saw participation from Zephyr Peacock, Jungle Ventures, Accion Ventures and NBD Ventures, along with Lighthouse Canton & Alteria Capital.

Showroom B2B operates at the intersection of merchandising, manufacturing and technology, offering an integrated design-to-delivery sourcing model for organised apparel retailers, brands and buying houses, enabling predictable execution at scale.

Abhishek Dua, Co-Founder, Showroom B2B, said, “This fundraise enables us to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programs. Our focus has always been on execution i.e. getting design, cost, quality and timelines right at scale. We will continue investing in systems, people and manufacturing capabilities that allow us to serve customers with greater speed, predictability and operational depth.”

The startup will use the raised capital to expand manufacturing capacity and deepen partnerships with large enterprises as well as small and mid-sized retailers and manufacturers.

Shubham Gupta, Co-Founder, Showroom B2B, said,“As customer requirements become more complex and scale-driven, our emphasis remains on building reliable manufacturing capacity and transparent execution frameworks. This round gives us the ability to support long-term sourcing partnerships while enabling smaller manufacturers to participate in organised, enterprise-led supply chains.”

Amit Sharma, General Partner at Cactus Partners, said, "Showroom B2B targets the burgeoning aspirational consumer segment in the Indian economy, manufacturing apparel and optimizing supply chain for value retail players and incrementally for D2C brands. The company is solving a critical problem for value retailers leveraging technology and ensuring high-quality, transparency and predictability at the right price point. We are excited to partner with Jungle, Zephyr Peacock, Accion and other investors as well.”