Fabriclore, a Jaipur-based tech-enabled fabric sourcing platform for fashion businesses, recently announced that it has raised $1.6 million in a funding round led by Bengaluru-based PeerCapital and UAE-based Regal Fabrics.
What does Fabriclore do?
Founded in 2016 by a trio of seasoned entrepreneurs, Vijay Sharma, Sandeep Sharma, and Anupam Arya, Fabriclore is a tech-enabled fabric-sourcing platform for fashion businesses globally.
The startup provides made-to-order fabric solutions, including fabric discovery, design, dyeing, printing, and quality inspection, all at a single point of contact at lower MoQs to D2C fashion brands and multi-brand retailers.
Within six years of its inception, Fabriclore has grown into what it claims to be India’s largest modern retail brand, with a catalogue of 10,000 SKUs developed by over 550 suppliers across India. In 2023, the startup pivoted to enter India’s $20 billion fabric supply chain market.
It claims to have built a network of fabric processing units with an in-house design, inspection, and testing facility of 10,000 square feet.
Fabriclore's Fabric Experience Studio
Fabriclore has also created India’s first Fabric Experience Studio in Jaipur, which offers the touch and feel of the highest variety of fabrics with dyeing and printing techniques and designing, helping fashion businesses simplify and speed up their fabric sourcing decisions for each collection.
The startup plans to open more such experience studios in tier-A cities in India and the UAE.
"B2B supply chain is a segment that demands extensive experience, hands-on know-how of the fragmented landscape and long-term resilient focus. Armed with these, team Fabriclore is best-positioned to innovate a dormant space with new-age tech enablement and create a catalysing impact on the fabric and D2C industry”, said Ankur Pahwa, Managing Partner at PeerCapital.
Streamlining complex multi-stage fabric processing
According to Vijay Sharma, CEO of Fabriclore, “Our key differentiator is streamlining complex multi-stage fabric processing that includes dyeing, screen printing, digital printing, and block printing techniques. By implementing tech-enabled processes, the company has substantially reduced delays by 20% and customer rejections by 33%, setting a new benchmark in the industry."
"On the other end 50 to 60% of the product development cost of a fashion brand is attributed to fabric sourcing alone across multiple different vendors for each garment collection that they develop. Therefore, we are building add-on software tools for fashion brands to make fabric discovery, sourcing, production and design management much easier," Sharma said.
Expanding presence in key markets
With this funding, Fabriclore plans to expand its presence in key markets, including India, the Middle East, Europe, and the USA.
The startup will invest in technology to further streamline its operations, enhance customer experience, and scale in international markets.
Raju Shroff, Managing Director of 72-year-old conglomerate Regal Group based in UAE, elaborated, "Unlike China, the lack of organised textile sourcing and processing has limited the exposure of Indian textiles in global markets. With our 70 years of know-how fabric space in the Middle East and Europe, we saw tremendous potential in Fabriclore to take its expertise to several international markets."
Partnership with leading fabric mills
Fabriclore has established alliances with leading fabric mills across India, curating the widest portfolio of Cotton, Viscose, Sustainable, and Polyester fabrics. The company ensures traceability and authenticity through direct partnerships with leading mills and yarn suppliers.
The company is poised to triple its MRR within 1 year and supply 50 Lakh metres of fabric annually to fashion brands globally.