Tech-enabled NBFC firm InPrime Finserv raises Rs 50 crore funding

InPrime Finserv, an NBFC firm focused on serving India’s emerging middle class, has raised Rs 50 crore (about $6 million) in a Series A1 funding round led by Pravega Ventures. Existing investors Z47, InfoEdge Ventures, and Kettleborough VC also participated in the round.

The Bengaluru-based firm, founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, said the fresh capital will support its expansion into underserved markets beyond metro centers. These areas, the firm said, house aspirational, creditworthy households that are frequently overlooked by traditional lenders.

InPrime Finserv focuses on a customer segment it describes as “Informal Prime Households,” including micro and nano entrepreneurs, self-employed professionals, small retailers, and those working in farming and allied sectors. The firm claims to have disbursed nearly Rs 100 crore in loans to over 7,500 such households since its inception.

“Our Prime customers — the emerging middle class driving India’s informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we’re proud to stand shoulder-to-shoulder with them,” said Singh, who is also the CEO of InPrime Finserv.

The firm plans to expand to nearly 50 locations over the next 12 months, deepening its presence in Karnataka, Uttar Pradesh, Rajasthan, and Haryana. It will also expand its product suite and enhance distribution using tools such as its proprietary vernacular tool “Credit-O-Meter,” designed to identify high-intent borrowers.

In addition to scaling operations, InPrime is exploring co-lending partnerships to diversify its capital sources and will enter secured lending as part of its roadmap.

“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega,” said a spokesperson from Pravega Ventures.