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toothsi parent makeO raises $16 million in funding to scale experience centres in the country

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ISN Team
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 makeO raises $16 million

(L-R) Virat Kohli, Arpi Mehta Shah, and Anushka Sharma

MakeO, the parent company of dental tech startup Toothsi and skincare brand Skinnsi, has raised $16 million in a funding round led by 360 ONE Asset and the investment office of Ashish Kacholia, with participation from existing investors Eight Roads Ventures, Paramark Ventures, and the family office of Medlife’s co-founders.

The funding is a significant boost for MakeO, which has raised $90 million to date across various rounds.

Expansion and growth plans 

The startup plans to use the fresh capital to expand its geographic footprint and scale its experience centres across India.

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MakeO, founded in 2018 by Arpi Mehta Shah, Pravin Shetty, Manjul Jain, and Anirudh Kal, has evolved from an aligner brand to a comprehensive provider of dental, skin, and hair treatment solutions. The startup aims to make clinical-grade makeovers more accessible, affordable, and convenient for every Indian.

makeO customer base 

Endorsed by celebrities like Anushka Sharma and Virat Kohli, MakeO has made a significant impact in the market. The startup claims to have served over 150,000 customers with its diverse portfolio, which includes clear aligners, laser hair reduction, acne removal, anti-ageing, and teeth whitening, among others.

Currently, It operates with over 600 dental professionals, including more than 100 orthodontists and in-house dentists.

How well makeO is performing financially?

While MakeO is yet to file its annual financial report for FY23, its scale surged significantly in FY22, reaching Rs 78.45 crore, up from Rs 14.6 crore in FY21. MakeO's approach combines technology with physical and digital expert access, offering customized solutions to its customers.

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