Tractor Junction raises Rs 200 crore in funding from Europe-based impact investor Astanor

Tractor Junction has raised Rs 200 crore in a mix of equity and debt as part of its Series A funding round led by Europe-based impact investor Astanor. Existing backers Info Edge Ventures and Omnivore also joined the round.

The company plans to use the fresh capital to deepen its digital and offline presence, build a stronger refurbishment and certification network, and expand its financing arm FINJ. 

Founded in 2018 by Rajat Gupta, Shivani Gupta and Animesh Agarwal, Tractor Junction operates a digital-first, full-stack marketplace to research, buy, sell, finance, insure and service new and used tractors, farm equipment and rural commercial vehicles.

The platform blends online discovery with a network of company owned company operated (COCO) stores across six states. It also works with more than 50 original equipment manufacturers (OEMs) covering tractors, trucks, three wheelers and two wheelers.

Rajat Gupta, who is also the CEO of Tractor Junction, said, “The latest investment allows us to accelerate financial inclusion and bring down the true cost of rural credit. Also, it is a huge responsibility as Astanor has chosen us to mark their entry into India, and we are humbled by the trust that they have shown in us and at the same time, continued support of our existing investors means a lot to us.”

The company claims to have a dealer network of more than 1,000 partners across the country and sells around 300 used tractors every month. It also claims to have sold nearly 7,000 tractors in the past three years. Its financing arm FINJ, launched in 2024, has already disbursed more than Rs 1,500 crore in partnership with 25 lending institutions.

The latest round takes the total funding raised by Tractor Junction to more than $28 million. The company last raised $5.7 million in its seed round in April 2022.

On the financial front, Tractor Junction recorded revenue of Rs 121 crore in FY25 and expects to close FY26 with nearly Rs 250 crore. It is present across 75 cities in six states and is aiming to reach about 200 cities over the next two years.

Hendrik van Asbroeck, Partner at Astanor, said, “India’s rural economy is central to the future of sustainable food systems. Tractor Junction has built a trusted and affordable platform for rural mechanisation by combining technology, on-the-ground reach, and fintech innovation. We’re excited to support these mission-driven founders to scale impact in rural communities.”

Kitty Agarwal, Partner at Info Edge Ventures, said, “Rajat, Animesh and Shivani are very purpose-driven, customer-centric founders who have built a solid business with strong fundamentals. This is especially important when you are serving the rural consumer with commerce and financial products that enable their livelihood. We’ve been fortunate to be partners in a business that drives profit with impact.”