Cross-border B2B home décor brand Trampoline raises $5M in a seed round

Trampoline, a cross-border B2B home décor brand, has raised $5 million in a seed funding round led by Matrix Partners India and WaterBridge Ventures.

Additionally, Alteria Capital participated with an extra $2 million in venture debt.

The startup aims to digitize access to design-led home décor for independent retailers, who represent over 70% of the $800 billion global Home & Living market. 

What are the founders?

Trampoline was founded in December 2023 by Abhik Ghosh, Anushka Mahanti, and Varun Deo, former executives from firms like Amazon, Wayfair, and Arla Foods.

 Collectively, they have over 40 years of experience in leadership roles covering category management, supply chain, marketing, and product development.

Abhik and Varun were previously senior leaders at Wayfair, providing them with insights into the global supply chain. Anushka, who led go-to-market strategies for global brands at Amazon, identified the underserved market of independent retail customers and saw potential in countries like India to meet these needs.

What does Trampoline do?

Trampoline offers a full-stack experience from design to delivery, with features like low or no minimum order quantities (MOQs), favourable payment terms, and highly personalized curation.

The startup plans to use the raised capital to solidify its supply chain and sourcing capabilities, enhance new product development, and establish an early team.

It leverages data to maintain relevant selections and aims to build deep-rooted supply chains across manufacturing hubs in India and Southeast Asia.

The funds will also support Trampoline's mission to offer independent retailers access to tools typically available only to big box retailers, such as tailored curation and accretive payment arrangements.

Trampoline's market growth

After its launch in the UK in February 2024, Trampoline saw significant demand, with over 1,500 units ordered in the first few months. 

Abhik Ghosh, Co-founder & CEO, stated, “Most of the magic happens at the factory shop floor and the point-of-sale. But the industry and value chain has remained archaic. Trampoline’s tech play aims to provide independent retailers the data and personalisation to efficiently curate for their stores, while equally deploying tech enabled QC/QA and supply chain solutions for our manufacturer partners.”

Investors comment

Sudipto Sannigrahi, Managing Director of Matrix Partners India, expressed confidence in Trampoline's potential, saying, “We are big believers in the India to the world manufacturing story and feel the time is ripe to disrupt cross-border supply chains in areas such as home décor where India has an inherent design and supply advantage.”

Anjali Sosale, Partner at WaterBridge Ventures, added, “Trampoline dismantles traditional barriers to scale - heavily intermediated supply chains, opaque pricing, and lack of quality assurance - and enables independent retailers to diversify their supplier base and access exclusive product catalogues. Trampoline provides these SMEs with access to global demand through its full-stack, design-to-delivery approach.”