Influencer marketing platform vHub.ai raises seed funding from Z21 Ventures, Startup India Seed Fund Scheme

Indian influencer marketing platform vHub.ai has raised an undisclosed amount in a seed funding round. 

The round saw participation from Z21 Ventures and the government-backed Start Up India Seed Fund Scheme, alongside several early-stage angel investors who have been integral since the company's inception.

Advancing proprietary AI technologies

The startup plans to use the raised capital to advance its proprietary AI technologies, focusing particularly on enhancing influencer discovery analytics. This will enable more precise pairings between brands and influencers, addressing a critical industry bottleneck.

Additionally, the funding will facilitate the development of sophisticated tools to better understand and engage social media audiences and craft more effective marketing strategies.

What does vHub.ai do?

Founded in 2021, vHub.ai's AI-driven SaaS platform provides tools for easy discovery of the right content creators and effective strategies, enabling brands to optimise and precisely target their visibility on these social media platforms.

The startup's offerings include an AI-powered influencer discovery engine, fraud detection tools, a detailed ROI dashboard, a comprehensive influencer marketing campaign management suite, a marketplace for brands and influencers to connect, and an audience dashboard for brands to analyse their presence on social media platforms.

Growth and expansion plans

Sachin Modi, CEO of vHub.ai, said, "This funding not only validates our vision but also empowers us to accelerate our innovations, making influencer marketing as measurable and reliable as traditional digital marketing."

vHub.ai plans to significantly scale its technology infrastructure to support an expanding roster of brands and extend its reach into international markets.

Currently supporting over 40,000 influencers and over a hundred brands, The startup aims to broaden its impact and streamline influencer engagements globally.

According to an EY report, influencer marketing is projected to increase by 25% in 2024, reaching Rs 2,344 crore and climbing to Rs 3,375 crore by 2026.