Shark Tank India-featured WickedGud raises Rs 20 crore in funding

Shark Tank India-featured food brand WickedGud has raised Rs 20 crore in a funding round led by Orios Venture Partners, with participation from Asiana Fund and existing investors.

The Mumbai-based startup, which markets itself as a “better-for-you” food brand, plans to use the capital to broaden its distribution network, amplify branding efforts, and enhance its team.

The latest investment comes almost a year after the startup had raised Rs 6 crore in funding from Asiana Fund, Titan Capital, Venture Catalyst, Hyderabad Angels, Disruption Fund and other marquee angels.

Notably, it is also backed by Bollywood actress Shilpa Shetty.

Offering healthier alternatives

Founded in 2021 by Bhuman Dani, WickedGud offers healthier alternatives to traditional snack foods, including noodles, pasta, and chips made with innovative steaming and convection air drying (SCAD) technology.

The startup is committed to “unjunking India” by providing indulgent yet nutritious options for Gen Z and Gen X consumers.

WickedGud's market presence

WickedGud claims to have a presence in over 2,000 retail outlets and a strong digital footprint. The startup is now expanding into new retail channels like DMart, Zepto, Blinkit, and Instamart.

Additionally, it plans to introduce Korean flavours to its instant and cup noodle lines, tapping into popular culinary trends.

"Over the past six months, we’ve seen phenomenal growth in Reliance Retail stores and quick-commerce platforms, with our products resonating deeply with consumers across the country. Further, with the recent launches on DMart, Zepto, blinkit and Instamart, we’re excited to unlock the massive potential for our brand in retail and beyond, while continuing to re-define what India eats," Dani said.

Orios Venture Partners, Managing Partner Rehan Yar Khan said, “We have been tracking WickedGud since its inception and Bhuman since his previous startup. Both have come a long way and we saw that they were at an inflection point. The Instant Noodles market was estimated at Rs 15,000 crore in 2023 and is projected to hit ₹30,000 crores by 2028. WickedGud is the foremost with a healthy option in this category and the response from major retailers has been exciting. We look forward to working with Bhuman and team to build India’s leading Noodle and healthy quick foods company”