GenZ women-focused fashion startup Outzidr raises Rs 30 crore in a Seed round

Outzidr, an emerging D2C fashion startup focused on Gen Z consumers, has raised Rs 30 crore (approximately $3.5 million) in a seed funding round led by Stellaris Venture Partners.

The round also saw participation from angel investors, including Ramakant Sharma, co-founder of LivSpace, and Ghazal Alagh, co-founder of Honasa Consumer, the parent company of Mamaearth.

Launched earlier this year, Outzidr is positioning itself as a trend-driven, fast-fashion platform targeting young, style-conscious women seeking occasion-specific apparel—from partywear to vacation-ready outfits.

The startup will use the fresh capital to bolster the design-to-launch supply chain, build out its technology stack, grow its team, and enhance brand development and inventory management capabilities.

"Every day, countless trends emerge. If you try to launch products for all of them using a traditional fashion manufacturing model, the inventory burden becomes unmanageable," said Nirmal Jain, co-founder of Outzidr.

Who are the founders?

Outzidr was founded in 2024 by a team of seasoned operators in fashion and logistics: Nirmal Jain, who previously served as founding CEO of Landmark Group’s Styli, where he scaled the brand to Rs 800 crore in annual revenue; Mani Kant Mani, who led digital and omnichannel strategy at Max Fashion; and Justin Mario, who has held leadership roles in the supply chain at Aymakan and Styli. 

At the core of Outzidr's model is a "test-and-react" approach to trend adoption: launching new styles in small batches, monitoring early demand signals, and scaling only the most promising products.

The startup currently operates on an inventory cycle of less than three weeks and claims to have launched over 3,000 styles since inception, with 2,000 new designs added monthly.

“Making the test-and-react model work at scale requires strong capabilities across demand sensing, product development, sourcing, and automated merchandising," Jain said. "We believe this is our key differentiator—helping us stay first to market with a wider variety of trend-right products.”

The startup aims to shift 90% of its manufacturing base to India within two years, aligning with its vision to build a fast, locally responsive, and sustainable supply chain.

A market tailored for Gen Z behaviour

With Gen Z emerging as a powerful consumer segment in India’s fashion economy, investors see an opportunity for platforms that can deliver rapid style turnover, affordability, and category specificity.

“An attractive market of affordable fashion for Gen Z, along with the team’s unique and differentiated ‘test & quick react’ solution and a strong founder-market fit, form the three key pillars of our investment thesis,” said Mayank Jain, Principal at Stellaris Venture Partners.

In addition to scaling its proprietary D2C platform, Outzidr plans to deepen its distribution across online marketplaces such as Myntra, Nykaa Fashion, and Ajio. The startup is targeting an annualised revenue run rate of Rs 100 crore within the next 6–8 months.