Women's wellness brand NUA raises Rs 35 crore in funding for retail expansion

Women’s wellness and hygiene brand Nua has raised Rs 35 crore in a pre-Series C funding round led by Mirabilis Investment Trust.

The round also saw participation from Samir Singh, EVP - Asia, Colgate Palmolive & Former Chair of Unilever SE Asia, Shuchi Kothari, Head of DSP Family Office and SRF Limited. 

So far, it has raised $21.5 million in funding from investors, including Lightbox VC (One of the earliest backers of Nua), Kae Capital, actress Deepika Padukone and former Global President of Unilever, Vindi Banga.

What does Nua do?

Nua is a digital-first women’s wellness startup that is focused on building a superlative and holistic experience for women with safe and high-quality products.

Over the last 12 months, the startup has added new product segments with a focus on comfort and toxic-free positioning – Extra Long Night Pads, Disposable period panties, menstrual cups and post-partum products.

Nua sells its products through its own website and various ecommerce platforms such as Zepto, Amazon, Flipkart and others.

Purpose of fundraising

The startup plans to use the raised capital for retail expansion and new product introductions across key channels such as marketplaces, quick commerce and offline retail.

"The past 12 months have been exceptional for Nua. Not only have we turned profitable but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed Rs. 100 Cr net revenue ARR in Q3 and are now on track to reach Rs. 150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves," said Ravi Ramachandran, CEO & Co-founder of Nua.

Industry's growth potential

The Global Feminine Hygiene Products Market size is expected to be worth around $66.7 billion by 2033, from $31.8 billion in 2023, growing at a CAGR of 7.7% during the forecast period from 2024 to 2033.

Additionally, Indian sanitary napkin marketing Size is projected to grow from $1.05 billion in 2025 to $2.59 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 10.6% during the forecast period (2025-2034).

"We look forward to a great journey with Nua in reshaping the menstrual health landscape in our country. The team has demonstrated exceptional growth and a clear path to sustained profitability, while serving a greater purpose—normalizing conversations around menstrual health, offering holistic solutions and empowering women with better choices," said Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust.