Organic dog food brand TailBlaze raises funding at $7.25 million valuation

Bengaluru-based SAPL Group, the parent company of the Organic dog food brand TailBlaze, has raised an undisclosed amount in a pre-Series A funding round in Q1 2024, valuing the company at $7.25 million.

According to reports, the parent company is already in talks with VCs and Family Offices in India and the US to raise a bigger Series A round of around $2 million on the back of significant revenue growth and the beginning of operations in 7 more countries, including the USA, the UK, Georgia, Armenia, Australia, the UAE and Canada.

SAPL Group's portfolio brands

SAPL Group, which already owns pet brands like TailBlaze, Groom Vroom, and Pawssentials, has also acquired a few more global brands as part of its massive expansion plan for FY24-25. 

The global pet industry has been growing steadily on the back of multiple defining trends. The most prominent ones being the demographic shift in younger generations, particularly millennials and GenZ which are increasingly adopting pets, delaying having children and becoming pet parents.

The rise in disposable incomes and policies around pets is also fuelling the growth of the pet industry.

China to have two times more pets than young children

A recent study by Goldman Sachs also suggested that India's neighbour China will have nearly two times more pets than young children by 2030. The urban pet population will surpass 70 million in the Dragon land, the study said, citing data from the National Bureau of Statistics.

SAPL Group is focused on tapping this changing global landscape by building and acquiring more brands in the near future that are built on some key differentiators and solving prominent problems of the Children of Tomorrow: the Pets.

The group is also in talks with some famous global sportsmen and pet parents to come onboard as celebrity investors as a part of its massive expansion plan in India.