Wow! Momo founder Sagar Daryani, others invest Rs 2 crore in Wah! Puchka Wah! Litti

Homegrown QSR startup Wah! Puchka Wah! Litti has raised $230,000 in a strategic funding round by Sagar Daryani (Co-founder, Wow! Momo), Abhishek Rungta, Dot & Key Co-founder, and other global angel investors. 

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Founded by Deepak Kumar, Wah! Puchka Wah! Litti said it aims to transform India’s iconic street snacks into a modern, hygienic, and scalable QSR experience, all while preserving the authentic taste that defines Indian street food. 

The brand currently operates 18 thriving outlets in Kolkata, has served over 2 lakh happy customers, and maintains good ratings on both Swiggy and Zomato. It recently launched its own D2C platform, wahfoods.com, offering fresh Puchkas and Litti-Chokha delivered in under 30 minutes. 

This fresh capital will help Wah! Puchka Wah! Litti scale 19 more outlets in Kolkata, strengthen its core team, and build robust systems to power expansion to 100 outlets across 6 metro cities within the next 2 years. 

“Wah! Puchka Wah! Litti is giving India’s desi street food a bold upgrade - authentic, hygienic, and built to scale,” said Sagar Daryani, co-founder & CEO of Wow! Momo and has invested into this venture in his personal capacity. 

India’s online food services industry is projected to double to $8 billion, yet organized QSR chains still account for less than half of the country’s total eating-out spend. Meanwhile, local street food remains a $20 billion+ unorganized opportunity. Wah! Puchka Wah! Litti said it aims to repeat the Haldiram’s success story in the street food space, formalizing India’s favourite roadside flavours with the hygiene, consistency, and trust of a modern QSR chain.

Notably, the brand is in talks with strategic partners and institutional investors for its next growth funding round.