Yohan and Michelle Poonawalla invests in mass-premium beverage brand TOVA

Prominent industrialists and philanthropists Yohan and Michelle Poonawalla have announced an undisclosed investment in TOVA, a mass-premium beverage brand that specialises in immunity-boosting, herb-infused packaged water.

Founded in 2022 under Ayushkalki Wellness by Lakshmi Srinivasan and PS Srinivasan, TOVA brings the ancient wisdom of Ayurveda into a modern, accessible format aimed at enhancing everyday wellness.

The brand's range of herb-infused waters captures the goodness of traditional Ayurvedic ingredients in soothing and refreshing flavour profiles, backed by exclusive research and development efforts with food technology institutes in India. It aims to empower individuals to proactively improve their immunity and overall well-being through natural and convenient solutions.

“Investing in TOVA is an extension of our belief in promoting a healthier future,” said Yohan Poonawalla, Chairman of the Poonawalla Group.

“We are excited to support ventures that combine traditional wisdom with modern innovation. TOVA’s vision of bottling the benefits of Ayurveda in a convenient and appealing form is perfectly aligned with today’s wellness- conscious consumer, and we look forward to mentoring and supporting their journey towards becoming a household name.”

Michelle Poonawalla, Director of the Poonawalla Group, further added, “We see immense potential in TOVA’s unique approach to health and wellness. Their focus on research, quality, and innovation resonates with our values. This partnership not only aligns with our broader commitment to sustainability and wellness but also provides an opportunity to impact lives positively on a mass scale.”

“We are deeply honoured to have the support of the Poonawalla Group," said Lakshmi and PS Srinivasan, Co-founders of TOVA.

"Their belief in our vision and commitment to nurturing innovation will play a critical role in accelerating TOVA’s growth. This partnership empowers us to strengthen our R&D, expand our distribution, and deepen our impact on promoting everyday wellness.”