'You’re selling peace of mind': Sharks back Cosmo’s emergency healthcare model on Shark Tank India

Founded by Dr Shivansh Bhalla, Himanshu Mewara, and Atul Jain, Cosmo is building an emergency health response system inside gated communities, designed to act within 10 minutes.

The founders argue that while India has hospitals and ambulances, it lacks an interconnected, last-mile healthcare network at the society level—where panic, delay, and confusion often cost lives.

Cosmo’s model embeds first-aid responders, doctors-on-call, elderly care, and home nursing services directly within residential communities. In an emergency, residents can trigger an instant SOS via an app or hotline, alerting neighbours, emergency contacts, and Cosmo’s on-site response team simultaneously.

Launched just five months before the pitch, Cosmo had already onboarded 7,000+ families across five gated societies, working through RWAs and builders rather than individual sign-ups. The service runs on a subscription model priced between Rs 99 and Rs 299 per family per month, positioning it as a shared safety net rather than a premium service.

The founders entered the Shark Tank India seeking Rs 1 crore for 5% equity, but the discussion quickly moved beyond valuation. What stood out to the Sharks was the intent behind the model.

Anupam Mittal was the first to respond, calling the initiative “very noble,” and offering Rs 1 crore for 10%. But it was Kunal Bahl who articulated what many in the room were sensing, “You’re not selling an ambulance service—you’re selling peace of mind.”

That framing shifted the conversation. Cosmo was no longer being evaluated as a healthcare operator alone, but as a trust-based service—one that families subscribe to, hoping they’ll never need it.

Multiple offers came in, including combinations involving Mohit Yadav and Aman Gupta. As negotiations progressed, the final deal was closed with Anupam Mittal, Kanika Tekriwal, and Kunal Bahl, who jointly invested Rs 1 crore for 9% equity.