9Unicorns invests undisclosed funding in Malaki a beverage brand

  • 9Unicorns has invested an undisclosed amount of seed funding in Malaki.
  • Its unique range of premium beverages includes 24-karat gold water, alkaline nutrient-rich drinks, zero-calorie tonics, sparkling vitamin beverages, and sparkling water from the Himalayas.
  • The company has been intending to employ all types of distribution channels right from D2C  to HORECA to expand reach of products.

Malaki, a premium brand in the functional beverage market, has received an undisclosed amount of seed funding from 9Unicorns, an idea phase accelerator VC fund.

Individual investors Dharmesh Dalal, Partner at Inga Ventures, and Rahul Parekh, Director of Suraksha Realty, took part in the round. Although the exact sum is unknown, sources say it is in excess of $125,000.

Malaki aims to redefine India’s functional beverage landscape, founded by Ashish Bhatia and Mohit Bhatia, both members of a family with over 60 years of experience in the F&B industry. The brand’s premium beverage products have received acclaim both at home and abroad since its launch in 2018. Its luxury beverage line includes 24-karat gold water, alkaline nutrient-rich drinks, zero-calorie tonics, sparkling vitamin beverages, and sparkling water from the Himalayas.

“Every generation has a voice, and we are representing ours by marrying technology and art to create products that delight,” said Mohit Bhatia, co-founder of Malaki. We’re excited to work with 9Unicorns and others who share our vision to create the world’s next disruptive homegrown non-alcoholic beverage brand.”

“The demand for luxury dining and drinking items in India has a lot of white space that discerning brands with creative products can capture,” said Anuj Golecha, co-founder of 9Unicorns. The demand for functional beverages in India is worth $5.9 billion and rising at a CAGR of 21%. Malaki is disrupting this room and carving a new niche for itself, thanks to its swanky cocktail lineup and a strong founding team with unrivaled expertise. We are excited to partner with a local company with global aspirations, and we are committed to assisting the founders in putting India’s functional beverage industry on the map.”

In addition to establishing a stronghold in India’s functional beverage market, the homegrown brand has begun exporting its premium, innovation-driven goods to over four countries in a short period of time since its inception.

Also Read: 9Unicorns announces third close of accelerator fund at $40 million

For sales, the company has targeted all types of distribution channels, from direct to consumer to HORECA. Malaki is the only Indian company to have sponsored the Rolls-Royce club event in the United Kingdom in 2018, where the brand debuted its first product. Acque Minerali Academy has given the brand a quality mark for its beverages (Italy).

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