Byju's-owned Aakash Institute appoints cricketer Rishabh Pant as its brand ambassador

Byju's-owned Aakash Educational Services Limited (AESL) has announced the appointment of star Indian wicketkeeper-batter Rishabh Pant as its brand ambassador for one year.

Known for his resilience and exceptional cricketing skills, Pant’s journey from a near-fatal road accident back to the cricket field embodies the ethos of perseverance and excellence that AESL strives to instil in its students.

Inspiring students with determination

Pant’s appointment aligns perfectly with AESL’s mission to inspire students to achieve their best. His story of overcoming adversity mirrors the values of hard work and dedication that AESL promotes.

"We are thrilled to welcome Rishabh Pant to the Aakash family," said Deepak Mehrotra, Managing Director and CEO of AESL.

"His journey of hard work, dedication, and continuous learning aligns perfectly with our values at AESL. We believe that his association with us will inspire countless students to strive for excellence and never give up on their dreams. Just as Rishabh Pant has shown that determination and perseverance leads to success in cricket, we at AESL are committed to instilling these values in our students to help them achieve their academic aspirations."

What did Rishabh Pant say?

Reflecting on his new role, Rishabh Pant expressed his enthusiasm for the partnership. "I am honoured to be associated with Aakash Educational Services Limited, a name synonymous with academic excellence," said Pant. "Just as in cricket, where preparation and perseverance are key to success, AESL empowers students with the right tools and guidance to achieve their goals. I look forward to this exciting partnership and I am sure the young minds of our country will taste great success. Education is the foundation of a successful future, and I am proud to be a part of this journey with AESL."

Collaborative efforts and expectations

The collaboration is seen as a strategic move to motivate students by showcasing the transformative power of perseverance.

Ritesh Nath, head of the Sports Division at Collective Artists Network, commented, "This collaboration is set to inspire countless students, reinforcing the values of perseverance, hard work, and dedication. We believe Rishabh’s remarkable journey and his association with AESL will motivate young minds to strive for excellence and achieve their academic dreams with the same passion and vigor he demonstrates on the cricket field."

"Rishabh Pant's inspiring journey reflects the spirit of absolute resilience and grit that Aakash Educational Services Limited fosters in its students. SportCell strategically orchestrated this partnership to motivate students, showcasing the transformative power of perseverance and unwavering commitment and hard work to achieving one's dreams," said SportCell’s COO, Jitendra Singh.