'Aapse se hi offer chaiye tha mujhe, aap bahaut cool ho: Vold Energy founder on accepting Gupta's offer

In a recent episode of Shark Tank India, Devesh, a 20-year-old entrepreneur from the small village of Nigho in Ahmednagar, has launched Vold Energy, a brand that promises to deliver a pocket-friendly, healthy, and tasty alternative.

Devesh's journey from a college dropout to a budding entrepreneur shows his determination to make a mark in the Indian energy drink industry, which is currently valued at a staggering Rs 3,500 crore.

He wants to challenge the dominance of foreign brands in India's burgeoning energy drink market. 

The beginning 

Devesh's foray into the world of business was not a result of academic pursuit but a clear vision to fill a gap in the Indian market.

After a year of research and overcoming numerous challenges, including a personal battle with cancer, Devesh identified a significant opportunity in the energy drink sector. His vision was to create an energy drink that was not only affordable but also beneficial to health, incorporating Inotal, a type of carbohydrate known to increase serotonin levels and aid in conditions like PCOS.

Despite facing rejections and challenges, His persistence led him to find a manufacturing partner in Gujarat, kickstarting the production of Vold Energy Drink.

What's unique about Vold Energy?

Vold Energy stands out in the crowded market with its unique formulation. According to Devesh, The brand's inclusion of Inositol sets it apart, aiming to boost happiness and assist in managing PCOS, making it more than just an energy drink.

Initially available in five key locations - Goa, Pune, Mumbai, Nashik, and Beed. Devesh's ambition is to lead the energy drink market in India, creating a brand that resonates with the youth and promotes a healthier alternative to the existing options.

Shark Tank India pitch

Devesh sought an investment of Rs 50 lakhs for 2% of equity, valuing the company at Rs 50 crore. According to him, the investment is crucial for scaling up operations, expanding market reach, and competing with established brands. 

His marketing approach is a blend of traditional 'jugaad' and modern digital strategies. Without a significant budget for marketing, he has ingeniously utilized WhatsApp and other digital platforms to promote Vold Energy directly to distributors and consumers.

This grassroots approach has enabled Vold Energy to make significant inroads in a short span, with sales showing promising growth month over month.

After a detailed presentation and discussion about Vold Energy's market potential, business model, and future plans, Shark Aman Gupta was impressed by Devesh's determination and innovative concept, which led him to make an offer.

Gupta recognized the challenges and hurdles Devesh had overcome, including his personal battle with cancer and the initial struggle to find a manufacturing partner.

He made an offer of Rs 10 lakh for 10% equity, valuing the company at Rs 1 crore. Additionally, He proposed a debt component of Rs 40 lakh at a 3% royalty until Rs 40 lakh is recouped. This is a 98% fall from the original ask of Rs 50 crore valuation.

However, Devesh accepted Aman's offer, stating, "Aapse hi offer chaiye the mujhe, aap bahaut cool ho."

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