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Accenture launches Generative AI studio in Bengaluru to accelerate data and AI adoption

Vivek Vishwakarma
New Update

Technology giant Accenture today announced the launch of its Generative AI Studio in Bengaluru, India, as part of its $3 billion investment in data and AI

The company said the studio aims to amalgamate its vast resources in talent and technology to provide comprehensive generative AI capabilities to enhance business processes and foster enterprise reinvention.

What is the location of the AI studio?

The newly launched AI studio is located within Accenture’s Innovation Hub, enabling Accenture's data and AI team and clients to co-create solutions. The company said these solutions will be grounded in modern data and AI foundations, including LLM architecture, ecosystem partnerships, and responsible AI frameworks. 


The studio will also feature Accenture’s proprietary gen AI model "switchboard," various customization techniques, model-managed services, and specialized training programs.

Scaling AI investments

Senthil Ramani, Global Lead – Data & AI, Accenture, said, “Clients today understand the massive opportunity that generative AI can bring to optimize and reinvent their business, opening up new avenues for growth. However, to harness the full potential of their AI investments, they need to be value-led in every business capability they choose to reinvent with generative AI."

Mahesh Zurale, Global Lead – Advanced Technology Centers Global Network, Accenture said, “The studio in Bengaluru offers robust generative AI capabilities combined with a wide range of world class technology services, and in-depth industry knowledge that is the hallmark of Accenture’s Advanced Technology Centers in India."

He said the clients across 19 industries will have the opportunity to understand, experiment, adopt and scale generative AI solutions to reinvent functions and business models to achieve new performance levels.

How the new studio will impact global clients

Ramani said that Accenture's new studio is designed to assist clients worldwide in prioritizing capabilities across their value chains. He believes that the assistance is crucial for businesses to scale their AI investments rapidly and responsibly.

The studio's services are expected to benefit clients across 19 industries, enabling them to understand, experiment with, adopt, and scale generative AI solutions. A recent Accenture survey revealed that 74% of C-suite executives plan to increase their AI-related spending in 2024, up from 50% in the previous year. 

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